Beauty retailer / Bus activation
Case study
Glass Truck Activation
A glass-sided activation truck carrying a fabricated festive display - branded in the client's signature stripes and taken on location in Dubai.
Radical Communication produced and operated a glass-sided activation truck for a beauty retailer. The exterior carried the client’s signature black-and-white stripes, while the full-length glass box housed a fabricated festive set – a snow-covered tree, snowflakes and striped gift boxes – lit to stay visible after dark.
The truck was taken on location in Dubai, working as a moving shop window by day and a lit showcase at night.
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Execution
- Exterior livery in the client's black-and-white stripes, bilingual branding and website call to action.
- Fabricated festive interior set inside the glass display box, with lighting for evening visibility.
- On-location presence in Dubai by day and at night.
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