Case study

Branded Truck Activation

A fully branded activation truck with a themed interior set, produced for a beauty retailer's seasonal campaigns in the UAE.

Client
Beauty retailer
Format
Truck activation
Location
UAE
Mobile activation truck on the road in Dubai (2)

For a beauty retailer, Radical Communication branded and fitted out an activation truck in the retailer’s black-and-white stripes. The truck’s glass display was dressed with a themed interior – including a Ramadan majlis-style set with cushions, lanterns and product displays – turning the vehicle into a travelling brand space.

  1. Execution

    • Full exterior branding in the client's stripe identity.
    • Themed interior set design and fabrication, including a Ramadan edition.
    • On-location activation with the truck opened up for visitors.

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